Carla Sarett, Ph.D. Carla Sarett has over twenty years of experience in research, with a wide background in quantitative and qualitative techniques - focused on the development of new product and content strategies. Prior to 1997, when she founded IRG, Carla held research management positions in TV - both at NBC and also at Home Box Office, where she directed studies aimed at developing original programming. She also developed one of the first qualitative data collection systems using the Internet, while at Chilton Research; and continues to publish and speak about new media issues.
Carla holds a doctorate from The Annenberg School of Communications at The University of Pennsylvania and a Certificate in Business Administration from The Wharton School. She taught as Assistant Professor at The University of California at Santa Barbara and Queens College, The City University of New York, where she specialized in the area of families, children and media.
Robin Broitman works with IRG on competitive analysis and strategic consulting for interactive companies through her firm, Interactive Insights Robin's corporate experience includes senior level positions at Discovery Communications (SVP/General Manager for Discovery Health Channel's website, Discoveryhealth.com), GTE and most recently, AOL, where she led marketing for AOL.com. She holds a M. A. in Interactive Telecommunications from New York University's Institute of Film and Television.
Stacy Graebner works on advanced data analysis and reporting for both quantitative and qualitative research projects. Stacy's corporate experience includes work for Time Inc in consumer marketing. She holds a doctorate degree from The University of Pennsylvania's Annenberg School for Communications, where she focused on research relating to persuasion and media effect; and a B.A. in Psychology (magna cum laude) from Duke University.
Ed Guerrera works on special projects related to consumer packaged goods research and brand. Ed brings extensive experience in evaluating and providing diagnostics on print and TV advertising for several of the nation's largest advertisers. Ed has spent 10 years with the Campbell Soup Company and Avon Products, Inc., where he managed corporate and consumer research to support numerous brands. Ed holds an M.A. in General/Experimental Psychology from St. John's University.
RMC, Inc. in Aston, PA is our preferred partner for complex data processing. With over 30 years of experience, RMC provides higher-end tabulation services, including: rigorous coding of open-ended questions; sophisticated data cleaning rules; exports to Word or Excel; and statistical testing. Contact: rmcdatainc@aol.com
Sharlene Sones works with us on marketing programs and services that support online research panels, including rewards and other respondent incentive programs. Sharlene recently worked as director of marketing, business services for the University of Pennsylvania, and brings her knowledge of the college market to IRG. Additionally, Sharlene has consulted to several leading sports marketers, including Ladies Professional Golf Association, Benetton, Spalding Sports Worldwide, and Tretorn. Sones earned her graduate degree from the University of Pennsylvania and holds a B.S. in management from Babson College, MA.
ABOUT THE GROUP
Founded in 1997, Internet Research Group provides custom research and consulting with a special focus on evaluating how new and emerging media can enhance a company's general business. Since then, we’ve helped many leading companies develop practical strategies for new products, websites, and media and some of our studies have changed the way our clients think about and manage their business.
Why work with us?
Call us if you need a research partner who truly "gets" the online business—and has real experience in the media business. Call us if you are struggling with how to approach an issue – and you need a research firm to do the work for you. We can design a practical study that meets the highest research standards, whether that’s focus groups or online surveys or competitive analysis.
We're comfortable taking just the "kernel of an idea in people's heads" and developing concepts around it. (Can't explain it? Don’t worry, we can figure it out.). We enjoy working hand-in-hand with creative teams and excel at developing creative research solutions to help answer questions. When it comes to online and media strategy, the thornier the problem, the more we like to roll-up our sleeves and dive in.
And, even more, we’re committed to bringing the best practices of market research to our clients' studies. We think that working with a research partner shouldn't be a chore - so we do everything possible to ensure that working with us is easy. From strong research designs to successful presentations, working with us means less work for you. We'll help you sort out the "need to know" from the "nice to know" questions, manage the project smoothly, and deliver a report that you won't need to edit.
