IRG PROJECT FLOW:
The following gives a breakdown of how you can expect a project to flow:
    Design and Data Collection Phase
  • Kick off meeting with internal stakeholders to clarify goals...
  • We review your internal research data if available...
  • We present a Final Study Design...
  • We organize the data collection for the project, including pre-testing of survey instruments...
  • Data collection updates to client are sent on a regular basis...
    Analysis and Reporting
  • We conduct an internal review with clients to review initial findings and discuss reporting requirements...
  • Telephone debriefings and discussion of findings...
  • Draft report is submitted for client approval...
  • In-Person presentation and Discussion...
  • "Optional” Working Session with Key Stakeholders to create Action Plan...

 

HOW WE WORK

We offer a consultative boutique service that provides you with senior level thinking at every step of the way. That includes developing the strongest possible design for the project, selecting the ideal data collection solution and putting together an experienced team for your project.

Our research values are simple:

The goal of research is to help companies identify, develop and market products and services that serve real needs. Research can help your company’s product development connect with the needs that really matter. That’s why strong research design is so critical to your project – a study is only as good as its design and instruments.

Research needs to keep pace with business decision-making. Research isn’t like wine – it is not intended to age and be stored. It’s meant to help your company make intelligent decisions. We take deadlines seriously – and we avoid designing projects that take so long that the decision’s already been made.

Reports need to be written in the client’s corporate “language” so that findings can be consumed by senior management. Our reports are written by senior level consultants and researchers, and are aimed at your senior management – we take pride in being sensitive to the internal culture of our clients (including wording and style.)