INSIGHTS
What Makes for Good Broadband Video
It's all the rage but don't think of it as TV
Lights, Cameras, Broadband! These days, everyone in the media business is creating a broadband channel. Even the broadcast networks,...
What Hummer Ads Teach Us About TV
Viewers are No Less Drawn to Spots That Entertain
Another day, another news report about the death of advertising, brought about, we hear, by the emergence of digital video recorders...
Will Smart Consumers Kill "Dumb" Advertising?
By Carla Sarett and Robin Broitman
This hasn't been a great year for advertising. AOL has killed its pop-up advertising, banning those cartoon-like intrusions to the...
Lively Robot Teachers, Boring Human Teachers?
Carla Sarett, Ph.D.
I attended a high school that was, by most measurements, a "good" school – many of our students went on to Ivy League colleges...
Mega-Brands and ROI
Carla Sarett, Ph.D.
Nowadays, there's a lot of talk about measuring ROI on advertising. Surely, it is argued, one should have an idea of what gets in return...
How I Learned to Stop Worrying... and Love Ad Zapping. It's Here. So Grow With It.
Carla Sarett and Robin Broitman
The digital future is upon us. Finally, we have the convenience of PVRs, on-demand television and other digital options...
