INSIGHTS
Lively Robot Teachers, Boring Human Teachers?
Carla Sarett, Ph.D.
I attended a high school that was, by most measurements, a "good" school – many of our students went on to Ivy League colleges...
What Makes for Good Broadband Video
It's all the rage but don't think of it as TV
Lights, Cameras, Broadband! These days, everyone in the media business is creating a broadband channel. Even the broadcast networks,...
Will Smart Consumers Kill
By Carla Sarett and Robin Broitman
In 2006, we worried in advance about the state of advertising. That was the year that AOL killed its pop-up advertising, banning...
Mega-Brands and ROI
Carla Sarett, Ph.D.
Nowadays, there's a lot of talk about measuring ROI on advertising. Surely, it is argued, one should have an idea of what gets in return...
What Hummer Ads Teach Us About TV
Viewers are No Less Drawn to Spots That Entertain
Another day, another news report about the death of advertising, brought about, we hear, by the emergence of digital video recorders...
How I Learned to Stop Worrying... and Love Ad Zapping. It's Here. So Grow With It.
Carla Sarett and Robin Broitman
The digital future is upon us. Finally, we have the convenience of PVRs, on-demand television and other digital options...
